Mattel Launches Film Division To Produce Movies Based On Its Iconic Toys

Mattel has announced the creation of its own film company that will focus on making motion pictures surrounding the toy company's iconic brands. Mattel Inc. offices are pictured on Feb. 2, 2009 in El Segundo, California. Photo: David McNew/Getty Images

By Andrew N. White, International Business Times

Mattel Inc. (MAT) has announced the launch of a new film division that will make movies based on brands within the toy company.

The toy manufacturer said Thursday that Mattel Films will focus on producing movies centered around the company’s iconic franchises. Academy Award-nominated producer Robbie Brenner will run the project as executive producer and report to Mattel CEO Ynon Kreiz. Brenner has been in the movie industry for two decades and has produced films including "Mirror Mirror," "The Fighter," and 2013 Best Picture nominee "Dallas Buyers Club."

"Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters," Brenner said in a statement. "There are so many stories to be told and so many imaginations to be captured by these iconic brands..."

The toymaker has some production experience and has recently produced web series with brands such as Barbie, Monster High, and Polly Pocket. It hopes to increase its profits by creating motion pictures surrounding the toy company's well-known trademarks. Mattel’s popular franchises include Hot Wheels, American Girl, Fisher-Price, Thomas & Friends and MEGA.

"Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP," Kreiz said in a statement.

The film company announcement comes at a time where Mattel rival Hasbro has seen success by taking its brands and translating them onto the big screen like its "Transformers" franchise, which has grossed more than $4.37 billion at box offices worldwide, according to CNBC.

A venture into film could bode well for Mattel as the company has been trying to push through a decline in sales. In July, the company announced it would be cutting over 2,000 jobs, roughly 22 percent of its global non-manufacturing workforce. That announcement was just months after Mattel said it was closing the doors to its New York office.

COMMENTS





Name

Business,743,Careers & Education,3,Investing,14,Markets,10,Money,4,Personal Finance,4,Real Estate,4,Small Business,15,
ltr
item
Business - U.S. Daily News: Mattel Launches Film Division To Produce Movies Based On Its Iconic Toys
Mattel Launches Film Division To Produce Movies Based On Its Iconic Toys
https://1.bp.blogspot.com/-Z2Ghi9PFk_Y/W5NlUbGVjxI/AAAAAAAA89w/RgwG11sPN1UVUZ-UEQbrtGP247GP4jMCQCLcBGAs/s1600/1.jpg
https://1.bp.blogspot.com/-Z2Ghi9PFk_Y/W5NlUbGVjxI/AAAAAAAA89w/RgwG11sPN1UVUZ-UEQbrtGP247GP4jMCQCLcBGAs/s72-c/1.jpg
Business - U.S. Daily News
https://business.dailynews.us.com/2018/09/mattel-launches-film-division-to.html
https://business.dailynews.us.com/
https://business.dailynews.us.com/
https://business.dailynews.us.com/2018/09/mattel-launches-film-division-to.html
true
8288295252483019008
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy