Royal Caribbean Spent Millions Revamping Cruise Ship To Attract Millennials

The Royal Caribbean's Symphony of the Seas ship is picture sailing in Malaga, Spain on March 27, 2018. Recently, the cruise ship company invested $120 million in hopes of attracting young travelers. Photo: Jorge Guerrero/AFP/Getty Images

By Andrew N. White, International Business Times

Royal Caribbean International has made a $120 million investment revamping one of its older ships in hopes of attracting younger customers.

The Miami-based cruise line brand spent money updating its Mariner of the Seas vessel as part of its $900 million plan to improve 10 of its ships over the next four years, the company said in a news release on Monday.

The expenses covered new bars and restaurants, as well as onboard activities. The newly-renovated ship comes equipped with modern entertainment options including an escape room, a virtual reality bungee trampoline, two racer water slides, a glow-in-the-dark laser tag room and a 40-foot-long surfing simulator.

"We sail with more than 5 million guests worldwide each year, and recognize the need to always innovate and stay ahead of the curve. We have designed this program to wow our loyal guests while also attracting the next generation of adventurers," said Michael Bayley, president and CEO of the cruise line, according to the Florida Sun-Sentinel.

"After looking at the short-break cruise market, which is about 20 percent of the entire cruise industry in the United States, we realized that most of the markets were older ships with the least features."

The Mariner of the Seas ship also has new, smaller sailing itineraries to appeal to a potentially younger audience looking for shorter trips and cheaper destinations. The add-ons include condensed trip packages such as a three and four-day trips from South Florida to the Bahamas. The newly-renovated ship departed for its first cruise on Monday.

Prices for weekend vacations aboard the Mariner of the Seas range between $230 to $370, while the four-night getaways are from $200 to $750, according to the Royal Caribbean website. It will cost roughly $200 for an interior cabin for trips during the fall. 

COMMENTS





Name

Business,743,Careers & Education,3,Investing,14,Markets,10,Money,4,Personal Finance,4,Real Estate,4,Small Business,15,
ltr
item
Business - U.S. Daily News: Royal Caribbean Spent Millions Revamping Cruise Ship To Attract Millennials
Royal Caribbean Spent Millions Revamping Cruise Ship To Attract Millennials
https://2.bp.blogspot.com/-i5X_MoVSDkM/WzOH2AmxiBI/AAAAAAAAv0s/nCuKPfwtlfc0UabQ3YnVyLQcaPnqRHPhwCLcBGAs/s1600/1.jpg
https://2.bp.blogspot.com/-i5X_MoVSDkM/WzOH2AmxiBI/AAAAAAAAv0s/nCuKPfwtlfc0UabQ3YnVyLQcaPnqRHPhwCLcBGAs/s72-c/1.jpg
Business - U.S. Daily News
https://business.dailynews.us.com/2018/06/royal-caribbean-spent-millions.html
https://business.dailynews.us.com/
https://business.dailynews.us.com/
https://business.dailynews.us.com/2018/06/royal-caribbean-spent-millions.html
true
8288295252483019008
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy